PinnedRoblox

Roblox Rebuilt Its Discovery Algorithm. 13 of the Top 20 Turned Over in 9 Months.

In March 2025, Roblox activated its Recommended For You algorithm. We tracked 18 months of Top 20 data. Before RFY, mature games held 84% of visits. Six months later, 18%.

February 7, 20264 min read

By Matthew Warneford · CEO

RobloxResearchGaming Trends

Explore Our Insights

Feb 8, 20264 min read

Agents Got Good at Calling Tools. What If the Tools Are Agents?

Every additional AI agent in a chain should make the output less reliable. Each step compounds errors from the last. We chain five. The output is publishable.

Matthew WarnefordRead more

Case Studies

Feb 8, 20263 min read

The Case for More Friction: 7.93M Players, 71% Conversion

Every additional step in a branded experience is supposed to cost you players. The World Gold Council campaign had five. Conversion was 71%.

Matthew WarnefordRead more

Feb 6, 20264 min read

5 Rounds of AI-on-AI Rejection: The System Behind Trustworthy Agents

Using AI to validate AI sounds circular. It works — because no model ever checks its own output.

Matthew WarnefordRead more

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